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Our Approach

Thor Retail Advisors is a privately held boutique firm specializing in complex advisory services for luxury and high street retail transactions in key markets across the globe. Founded in New York in 2010 by President and CEO, Joseph Sitt, Thor Retail Advisors quickly expanded internationally, opening offices in London, Paris and Mexico City. Thor Retail Advisors capitalizes on synergies with our affiliate company,

Thor Equities, owners of a prime property portfolio along luxury retail corridors worldwide. Thor Retail Advisors leverages this relationship to achieve maximum results for each and every one of our exclusive clients.

Thor Retail Advisors collectively has a one-of-a-kind knowledge base with team members that have signed thousands of leases in their careers. The boutique culture of Thor Retail Advisors allows the team to work closely together replicating our commitment to excellence in cities like New York, Miami, Paris or London.

Thor Retail Advisors Thor Retail Advisors Thor Retail Advisors Thor Retail Advisors

Our Services

Thor Retail Advisors capitalizes on its affiliation with global real estate leader Thor Equities to provide landlords throughout the United States, Mexico and Europe with individually developed strategic leasing campaigns, best-in-class tenant representation expertise, and a vast network of contacts.

With a strong background in the retail sector, Thor Retail Advisors offers a unique understanding of our clients’ needs, from site selection to logistics and loading. We collaborate with tenants throughout the United States, Mexico and Europe to marry their strategic business, financial and operational objectives with their real estate requirements. Whether seeking a flagship location or temporary solution for your retail needs, Thor Retail Advisors offers unparalleled market knowledge and experience in executing transactions.

  • Strategic Expansion
  • Market Analysis
  • Site Selection
  • Lease Negotiation
  • Lease Renewals
  • Portfolio Review
  • Financial Analysis
  • Demographic Analysis

Thor Retail Advisors provides institutional and individual owners of retail properties across the globe with strategically developed leasing campaigns that maximize asset value, maintain cash flow, and decrease carrying and transaction costs. Clients benefit from our unique dedication to retail property services, creative approach to marketing and leasing strategies, and our full range of services.

  • Leasing
  • Financial Analysis
  • Strategic Marketing Development
  • Asset Repositioning
  • Property Revenue Engineering

Since its founding, Thor Retail Advisors has attracted the best and brightest in the industry with longstanding executive level relationships at the most prominent international retail brands. Our founder, Thor Equities CEO Joseph J. Sitt, started women’s clothing retailer Ashley Stewart in 1991, expanding the company to 380 stores in over 100 cities. A key to his success at Ashley Stewart was identifying and leveraging the best real estate opportunities for its stores. Additional key members of our team have worked with hundreds of notable brands worldwide including Dolce & Gabbana, Roberto Cavalli, Theory, Tory Burch, Adidas and Warby Parker. This vast retail and real estate experience enables Thor Retail Advisors to help clients build their brand on a global basis.

  • New York
  • London
  • Paris
  • Mexico City

Thor Retail Advisors’ vast network of contacts enables us to produce full supporting data for each transaction, and serve as a key advisor for our clients. Our market research includes detailed reporting, quantitative information, and general insight including:

  • Complete Demographics
  • Consumer Patterns and Profiling
  • Merchandising Recommendations
  • Pedestrian Count Studies

Featured Listings

  • Thor Retail Advisors
    SOHO
    116 Prince Street
    New York, NY
    Space Available
  • Thor Retail Advisors
    SOHO
    11 Greene Street
    New York, NY
    Space Available
  • Thor Retail Advisors
    SOHO
    53 Mercer Street
    New York, NY
    Space Available
  • Thor Retail Advisors
    Upper East
    795 Madison
    New York, NY
    Space Available
  • Thor Retail Advisors
    Chelsea
    225 West 17th Street
    New York, NY
    Space Available
SOHO
116 Prince Street
New York, NY
Ground Floor:
1,250 SF
Lower Level:
1,000 SF
Total:
2,250 SF
Features:
  • 20’ of frontage on Prince Street
  • Flagship opportunity
  • Currently Slowear
  • Possession arranged
  • Recently renovated
  • Sublease through February 7, 2025
SOHO
11 Greene Street
New York, NY
Ground Floor:
11,794 SF
Lower Level:
3,688 SF
Total:
15,482 SF
Features:
  • 162' frontage on Greene Street & 55' on Canal Street
  • At the base of a 31-unit luxury residential building
  • Logical divisions considered
  • Entrances on Greene Street & Canal Street
  • 17' ceilings on Ground Floor
SOHO
53 Mercer Street
New York, NY
Ground Floor:
2,350 SF
Lower Level:
2,650 SF
Total:
5,000 SF
Features:
  • 25’ of frontage on Mercer Street
  • Visibility from Broome and Grand Streets
  • 12.5’ ground floor ceiling heights
  • Possession immediate
  • Upper floors available for full building identity
  • Elevator servicing all floors including lower level
  • Division scenarios considered
UPPER EAST SIDE
795 Madison
New York, NY
Ground Floor:
1,098 SF
Lower Level:
572 SF
Second Floor:
1,051 SF
Total:
2,721 SF
Features:
  • Double Height Storefront
  • Blade Signage Available
  • Direct Deal Possible
  • Neighboring Tenants: Tory Burch, Dolce & Gabana, Prada, Valentino
Chelsea
225 West 17th Street
New York, NY
Ground Floor:
1,359 SF
Lower Level:
2,948 SF
Total:
4,307 SF
Features:
  • 25’ of frontage on West 17th Street
  • Vented for restaurant use
  • All Uses Considered
  • Newly Whiteboxed in turnkey condition
  • Possession Arranged

About Us

THOR RETAIL ADVISORS was created to address the increasing global demands of many retailers and property owners for unparalleled retail advice and planning. Specializing in both tenant and landlord representation, consultation and advisory services, Thor Retail Advisors provides clients with a level of service, integrity and expertise that is unsurpassed in the marketplace.

Since inception, Thor Retail Advisors has attracted the best and brightest in the industry with longstanding executive level relationships at the most prominent international retail brands. Diligence, vision, creativity, passion, exhaustive research and a relentless commitment to execution are all interwoven qualities that distance Thor Retail Advisors from the competition.

With offices and dedicated teams in New York, London, Paris and Mexico City, Thor Retail Advisors is committed to ensuring client satisfaction across a seamless international platform whether in leasing, investment sales, strategic planning, consulting, or advisory services. Thor Retail Advisors is proud of the reputation we have established for unrivaled knowledge and experience in an industry that depends on these qualities to deliver best-in-class service.

Team Members

  1. Thor Retail Advisors
    Joseph J. Sitt

    Joseph J. Sitt

    CEO

    Joseph J. Sitt is CEO of Thor Retail Advisors and President & CEO of Thor Equities, a global real estate leader. Thor Equities owns prime property in the United States, Europe and Latin America, with a $10 billion portfolio and development pipeline totaling more than 20 million square feet.

    Mr. Sitt is also Chairman of TOWN Residential, Chairman of Thor Urbana Mexico, and Chairman and Managing Principal of Thor Urban Property Funds.

    Mr. Sitt serves on the board of the Real Estate Roundtable in Washington D.C., the Department of Real Estate at Baruch College, and is a member of the Partnership for New York City. He also serves on the board of the Bedford Stuyvesant Restoration Corporation. He is a managing director of Venetian Heritage, which works to restore the Jewish museum and ancient synagogues of the Ghetto of Venice. Mr. Sitt is also Chairman and Founder of Global Gateway Alliance, a non-profit organization established to address the major challenges facing the New York-New Jersey region’s aging airport system and related infrastructure.

    He was awarded the 2014 Ernst and Young Entrepreneur of the Year award, and has been named by the New York Observer in its annual list as one of the Most Powerful People in New York Real Estate. Harvard professor Michael Porter and the Initiative for a Competitive Inner City (ICIC) have also honored him for his commitment to fostering healthy competitive business conditions and new opportunities in inner city neighborhoods.

    Mr. Sitt founded women’s clothing retailer Ashley Stewart, expanding the company to 380 stores in over 100 cities. Its phenomenal growth prompted many national retailers to take notice of opportunities in the urban marketplace. In 1998, he decided to divest his interest in Ashley Stewart and focus exclusively on Thor Equities.

  2. Thor Retail Advisors
    Dan Harroch

    Dan Harroch

    Senior Vice President
    +1 (212) 529-7893

    Dan N. Harroch is a Senior Vice President at Thor Retail Advisors. Mr. Harroch specializes in strategic real estate solutions for global retailers. His expertise includes providing individually developed leasing campaigns, from site selection and lease negotiation to dispositions, delivering optimal solutions for his clients. He implements complex, multi-city retail plans in a variety of asset classes including luxury and high street storefronts, showrooms, malls and outlet centers.

    Mr. Harroch has worked closely with numerous retailers in their expansion across New York City, throughout the United States and internationally. His clients include LVMH, Kering, Levi’s, All Saints, Gant, Theory, Inditex Group, Schutz, Caché, Track & Field, Tincati Milano, Benetton, Richard Mille, Philipp Plein, Aurelie Bidermann, Balmain, Sushishop, IRO, Isabel Marant, A. Testoni, Laduree, Macklowe Gallery, Kanye West, Frey Wille, Paule Ka, Opera Gallery, Orianne Collins, PHILLIPS, La Martina, Serafina, Soulcycle and Citibank.

    He has also represented many institutional landlords including The Carlyle Group, Macklowe Properties, Acadia Realty Trust, Highgate Holdings, Lehman Brothers, Empire Capital, UBA Equities, Mercer Sunshine, Venture Capital Properties and Gould Investors.

    Prior to joining Thor Retail Advisors, Mr. Harroch was a Managing Director with PBS Real Estate. He is a native of Monaco and has lived in Paris, Tokyo and China, giving him a sophisticated knowledge of global business centers as well as high-level connections in the international fashion and retail industries.

    Mr. Harroch is a graduate of UPMC and ISG Paris with Masters in Business and Mathematics. He is fluent in both English and French, and is a member of the International Council of Shopping Centers and the Real Estate Board of New York. He has recently been consulting with Harvard Business School to develop business cases on retail development for luxury tenants and commercial real estate.

  3. Thor Retail Advisors
    Laurence Karsenti

    Laurence Karsenti

    Head of Retail Leasing
    +44 207 321 6366

    Laurence Karsenti is Head of Retail Leasing at Thor Equities affiliate Thor Retail Advisors. Ms. Karsenti is based in Thor’s Paris office at 101 Avenue des Champs-Élysées, where she is responsible for managing and overseeing the company’s growing European leasing business.

    Previously, Ms. Karsenti was Head of Retail and Partner at Knight Frank in France, where she represented such leading companies as Maje, L’Occitane, VF Group, Thor Equities, Generali and AXA. Specializing in high street retail, she has leased flagship stores for top brands including Uniqlo, Pret A Manger, Zara, Kipling, Rimowa, Opera Gallery and 7 for All Mankind.

    At Knight Frank, Ms. Karsenti also advised investors for their leasing and capital market needs. Her clients included Thor Equities, Ponte Gadea, Invesco, BMO, and CBRE Global Investors.

    Prior to joining Knight Frank, Ms. Karsenti was a senior broker at Jones Lang LaSalle. She has a Master’s Degree in business from Paris Dauphine University.

  4. Thor Retail Advisors
    Payal Doshi

    Payal Doshi

    Director
    +1 (646) 203-0129

    Payal Doshi joined Thor Retail Advisors in July 2015. As a member of the leasing team, she works on both landlord and tenant representation. Ms. Doshi combines her real estate knowledge and expertise in retail and design to develop customized retail competition landscapes, phased retail roll-out plans and targeted site selections for clients, as well as conduct lease analyses.

    She also specializes in incorporating retail market trends, demographic information, pedestrian traffic counts, and individualized commuting patterns to develop comprehensive expansion plans for global retail brands including OVO, Uniqlo, Theory, Golden Goose, L’Occitane and Schutz, as well as many e-commerce companies.

    In addition, she helps institutional landlords maximize value by identifying emerging brands as well as non-traditional retailers that are well suited for select properties. Her clients have included Clarion Partners, Delshah Capital, Madison Equities and Moinian Properties.

    Ms. Doshi is a member of the International Council of Shopping Centers. Prior to joining Thor Retail Advisors, she graduated from the University of Michigan with Honors concentrating on design and entrepreneurship.

OurRelationships

“Having operated so many of our own retail chains in our prior careers here at Thor, we’re able to see things through their eyes, guiding big and small businesses to realizing what is the highest value for their particular brand or company.”

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